Marketing Department Department of Marketing

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Department of Marketing

Marketing Department


Department of Marketing University of Alicante organizes and develops teaching and research activity in Marketing and Market Research.

Teaching staff offers specialized teaching on Marketing management and Commercial management in different undergraduate degrees, as Marketing Business AdministrationEconomy , Tourism , Publicity and public relations, as well as joint Undergraduate Degree in Law and Business Administration (DADE), and Tourism and Business Administration (TADE)  and double degree in computer engineering and business administration.

The Department also promotes a high level of quality research, which is reflected in its publications in several journals impact factor, including Strategic Management Journal , International Journal of Research in Marketing and Journal of the Academy of Marketing Science .

This website provides useful information for you to know futher details about us. 


Programa de Estudios Propios del Departamento de Marketing de la Universidad de Alicante