Marketing Department

The Department of Marketing of the University of Alicante organizes and develops teaching and research activity in Marketing and Market Research.

Teaching staff offers specialized teaching on Marketing management and Commercial management in different undergraduate degrees, as Marketing Business AdministrationEconomy , Tourism , Publicity and public relations, as well as joint Undergraduate Degree in Law and Business Administration (DADE), and Tourism and Business Administration (TADE)  and double degree in computer engineering and business administration.

The Department also promotes a high level of quality research, which is reflected in its publications in several journals impact factor, including: Strategic Management JournalInternational Journal of Research in Marketing, Journal of the Academy of Marketing Science,  Tourist Management, Journal of Business ResearchOmega, etc.

This website provides useful information for you to know futher details about us. 


¿Studying or working at UA?

Meet Bernácer and enjoy Aitana mountain range.
You will be able to participate in the raffle for a getaway to the Aitana mountain range where you can enjoy this beautiful area of Alicante and get to know our illustrious economist a little more.