Perez, P. and Nicolau, J.L. (2013) "Testing prospect theory in students' performance", Journal of education , 360, 645-664.
Park, S., Nicolau, J.L. and Fesenmaier, D. (2013) "Assessing advertising in a hierarchical decision model", Annals of Tourism Research , 40, 260-282.
Nicolau, J.L. (2013) "Direct vs." "Indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product", European Journal of Marketing , 47, 1/2, 260-278.
Nicolau, J.L. (2012) "The effect of winning the 2010 FIFA World Cup on the tourism market value: the Spanish case", Omega: The International Journal of Management Science , 40, 5, 503-510 .
Nicolau, J.L. (2012) "Battle Royal: Zero-price effect vs relative vs referent thinking", Marketing Letters , 23, 3, 661-669.
Nicolau, J.L. and Sellers, r. (2012) "The free breakfast effect: an experimental approach to the zero price model in tourism", Journal of Travel Research , 51, 3, 243-249.
Nicolau, J.L. (2011) "would The decision to raise firm value through to sports-business exchange: How much are Real Madrid's goals worth to its president's company's goals?", European Journal of Operational Research , 215, 1, 281-288.
Nicolau, J.L. (2009), "The smile of the tourist: the relationship between price sensitivity and expenses", The Service Industries Journal , 29, 8, 1125-1134.
Nicolau, J.L. (2008), "Testing reference dependence, loss aversion and diminishing sensitivity in Spanish tourism", Investigaciones Económicas , 32, 231-255.
Further, f., Nicolau, J.L. and Ruiz, f. (2005) "Asymmetric Rivalry between Strategic Groups: Response, Speed of Response and Ex Ante vs. Ex Post Competitive Interaction in the Spanish Bank Deposit Market", Strategic Management Journal , 26, 713-745. DOI: 10.1002/smj.471
Member of the editorial board of the International Journal of Bank Marketing, from 2013 until the present day.
Associate Editor of Business Research Quarterly (formerly notebooks of Economics and business administration (CEDE)), from 2012 until today.
Member of the editorial board of the International Journal of Tourism Sciences from 2011 until today
Editor associate of the Journal of Travel Research from 2010 until present
Member of the editorial board of the International Journal of Information Systems in the Service Sector from 2007 to the present
Evaluator of the ANEP (national agency of evaluation and foresight) of the Ministry of science and innovation, since 2009; AGAUR (Agència de Gestió D'ajuts Universitaris i de Recerca) of the Generalitat de Catalunya, from 2010; of the ACSUCyL (Agency for the quality of the University system in Castilla y León) of the Junta de Castilla y León, from 2011; the AAC (Andalusian Agency of knowledge) of the Ministry of economy, innovation, science and employment of the Junta de Andalucía, from 2013; of the Czech Foundation for Science ( Czech Science Foundation ), from 2012.
Interview with Juan Luis Nicolau, Professor of marketing and market research of the Department of marketing of the UA and Professor of the Master in management of SMEs. University of Alicante. Why a business should have a marketing plan, what is the positioning of a company.(2012)