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Juan Luis Nicolau Gonzálbez

UNIVERSITY CHAIR PROFESSOR

E-Mail

jl.nicolau@ua.es

Phone

+ 034 965 903 400 + Ext.2415

Degree

PhD in economics and business administration, University of Alicante, 2002

Doctoral extraordinary award.

 

Brief Curriculum
Social Networks

   

CURRENT RESEARCH AREAS

Individual Choice, market value, tourism marketing

SELECTED PUBLICATIONS

  • Perez, P. and Nicolau, J.L. (2013) "Testing prospect theory in students' performance", Journal of education , 360, 645-664.
  • Park, S., Nicolau, J.L. and Fesenmaier, D. (2013) "Assessing advertising in a hierarchical decision model", Annals of Tourism Research , 40, 260-282.
  • Nicolau, J.L. (2013) "Direct vs." "Indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product", European Journal of Marketing , 47, 1/2, 260-278.
  • Nicolau, J.L. (2012) "The effect of winning the 2010 FIFA World Cup on the tourism market value: the Spanish case", Omega: The International Journal of Management Science , 40, 5, 503-510 .
  • Nicolau, J.L. (2012) "Battle Royal: Zero-price effect vs relative vs referent thinking", Marketing Letters , 23, 3, 661-669.
  • Nicolau, J.L. and Sellers, r. (2012) "The free breakfast effect: an experimental approach to the zero price model in tourism", Journal of Travel Research , 51, 3, 243-249.
  • Nicolau, J.L. (2011) "would The decision to raise firm value through to sports-business exchange: How much are Real Madrid's goals worth to its president's company's goals?", European Journal of Operational Research , 215, 1, 281-288.
  • Nicolau, J.L. (2009), "The smile of the tourist: the relationship between price sensitivity and expenses", The Service Industries Journal , 29, 8, 1125-1134.
  • Nicolau, J.L. (2008), "Testing reference dependence, loss aversion and diminishing sensitivity in Spanish tourism", Investigaciones Económicas , 32, 231-255.
  • Further, f., Nicolau, J.L. and Ruiz, f. (2005) "Asymmetric Rivalry between Strategic Groups: Response, Speed of Response and Ex Ante vs. Ex Post Competitive Interaction in the Spanish Bank Deposit Market", Strategic Management Journal , 26, 713-745.  DOI: 10.1002/smj.471

AWARDS

  • Article of the year 2013 in the information technologies in tourism: "Journal Paper of the Year Award", 2nd prize of the International Federation of IT and Travel and Tourism (IFITT) , 2014.
  • Article of the year 2013 in the information technologies in tourism: "Journal Paper of the Year Award", 3rd Prize from the International Federation of IT and Travel and Tourism (IFITT) , 2014.
  • Award (runner-up) trial of the Everis 2011 Foundation.
  • Unicaja of socio-economic research, 2010 award
  • Fitur-Jorge Vila Fradera Award for the best research work in the tourism sector, international fair of tourism and Spanish Association of scientific experts in tourism, 2010.
  • "Highly Commended Award" at the European Institute Of Retailing And Services Studies (EIRASS) Conference.  2009 
  • IV Premi Joan Oró (runner-up) at the Divulgació the research scientific, Associació Catalana de Comunicació scientific, 2008
  • "Outstanding Paper Award Winner" at the Emerald Literati Network Awards for Excellence 2008.
  • Award of tourism research of the province of Malaga, Malaga Provincial deputation
  • "ASTER ESIC-Andalusia Research 2004" award for best commercial research work.
  • "Turisme 2003" award for best dissertation in tourism, Generalitat Valenciana (Valencian Agency of tourism)

PROFESSIONAL ACTIVITY

Academic positions
Board Memberships
  • Member of the editorial board of the International Journal of Bank Marketing, from 2013 until the present day.
  • Associate Editor of Business Research Quarterly (formerly notebooks of Economics and business administration (CEDE)), from 2012 until today.
  • Member of the editorial board of the International Journal of Tourism Sciences from 2011 until today
  • Editor associate of the Journal of Travel Research from 2010 until present
  • Member of the editorial board of the International Journal of Information Systems in the Service Sector from 2007 to the present
  • Evaluator of the ANEP (national agency of evaluation and foresight) of the Ministry of science and innovation, since 2009; AGAUR (Agència de Gestió D'ajuts Universitaris i de Recerca) of the Generalitat de Catalunya, from 2010; of the ACSUCyL (Agency for the quality of the University system in Castilla y León) of the Junta de Castilla y León, from 2011; the AAC (Andalusian Agency of knowledge) of the Ministry of economy, innovation, science and employment of the Junta de Andalucía, from 2013; of the Czech Foundation for Science ( Czech Science Foundation ), from 2012.
Other
  • Interview with Juan Luis Nicolau, Professor of marketing and market research of the Department of marketing of the UA and Professor of the Master in management of SMEs. University of Alicante. Why a business should have a marketing plan, what is the positioning of a company.(2012)
  • Breakfast Ivat.tur . Meeting of professionals of the tourism sector in the Valencian Community.(2011)

 

    Department of Marketing


    Universidad de Alicante
    Carretera de San Vicente del Raspeig s/n
    03690 San Vicente del Raspeig
    Alicante (Spain)

    Tel: (+34) 96 590 3400

    Fax: (+34) 96 590 3464

    For further information: informacio@ua.es, and for enquiries on this web server: webmaster@ua.es

    Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464